Rachael

=__ So Yesterday By Scott Westerfeld __ =



​"Its not like you can start making your own decisions, after all." - Hunter -Hunter is a very sincere character with some serious anxiety problems. Ever since moving to New York from Minnesota, Hunter went from the class to the bottom of the food chain. Hunter resolves his problem of un- acceptance by making sure the rest of the world dosen't have this problem. Hunter is a character so many adolecent people can relate to and learn from. His need to be accepted is a characteristic we can all relate to.

"Ultimately, Westerfeld's entertaining adventure doubles as a smart critique on marketing and our consumer culture." //Publishers Weekly// (starred)

 "Can you do a tasting, its kind of an emergency."- Mandy media type="youtube" key="cNwjarlLyFs" height="362" width="425" align="right" - A "tasting" is another word for a company meeting. Other trend setters like Hunter gather to critique an Specifically shoes. This quote shows how important material products are in Hunter's life. Popular vote and style is everything in advertisement, any original ideas are a big deal when critiquing what might be the next big population fad. For Hunter, bringing Jen made a huge impact on his career. Hunter's higher authorities were intrigued by advertisement for the next best product on the retail market. Jen's original ideas.

"This clever, quirky romp through New York City tackles the question: 'What makes something cool?' A charming narrator with an original take on teen life." //Kirkus Reviews// (starred)

"Through Hunter and Jen's harrowing adventures amid abandoned buildings, fancy parties, electronic spy networks, and high tech double-crosses, readers will surely look in the mirror and wonder who is responsible for this week's New Look." [|Richie's Picks]

"I am becoming one with the bleach!"- Hunter - In order to be disguised for the Hoi Aristoi party at the museum Jen took it upon herself to change Hunter's shy skater boy look by butching his hair an bleaching it platnium blond. This change was serious transition for Hunter. Hes making the change from hiding himself from society to putting himself out in the world. Ever since being socially rejected by all the cliques and groups in his school, the only thing Hunter worked on in life was fitting in with the crowed. after meeting Jen his life was changed forever.

Youtube video: Teen trends - This Youtube video of teen trends portrays Today's modern culture, and what Hunter looks out for in his Job as a trend setter. The video Teen trends shows all of the latest facts and fads on fashion, technology, and communication statistics that Hunter pays close attension to to help his company make a move in retail advertisement and marketing. I couldn't imagine the amount of pressure and decisions He and his company are faced with trying to make a new trend. Hunter learned to observe these ever changing trends to sort out whats hot, and whats not. Hunter has made trendsetting his entire life. He believes he's saving the rest of the world from the same rejection he was faced with. As Hunter progresses to unravel the secrets to his success in the marketing business, he covers all the different types of consumers in the social network he refers to as the "cool pyramid." At the top are Innovators, they are the people who unknowingly start the trends. Next are Trendsetters (people like hunter). They go out and find the next best product for the retail market. After them are the Early Adopters. These individuals sport the latest technology from other resources, not the street. Further along are theconsumers. Consumers never keep up untill its too late. At the very bottom are the Laggards. They are basicaly behind the times.Enough said. These are all the guide lines to Today's modern trends in Hunter's world.

The Cityscapes: New York, Chinatown New York - New York is an important sight for Jen and Hunter. Besides the fact that they both live in this vast city, both Hunter and Jen share a similar experience of moving from one place to New York city and being rejected by their piers. Fitting in is never easy for many young adults weather they are in small towns or big cities. New York has endless retail marketing sights and businesses, and to top that off a countless amount of social groups, cliques, and everything in between. The city must be teeming with soon to be styles and trends. I can see why Hunter takes his job as a trend setter so quickly, what could start out as just a small fad could soar to huge hights as a new fashion trend. So its important to him to seperate whats hot and whats not. New York also adds the right edge to the kidnapping case Jen and Hunter are thrust into. Among the jungle of old buildings museums, parks, and businesses, one would think finding what their looking for would be impossible. Not for Hunter and Jen. They know all of the shotr cuts around the area.

- Chinatown is where the intire mystery began. Mandy (Hunter's boss) asked Hunter to take Jen with him to CHinatown so they could talk about Jen's idea for an advertisement. When they arrived at the given destination they couldn't find Mandy anywhere in sight. After calling her phone a few times Jen hears Mandy's cellphone ringing in an old abandoned building over on the corner. when they break into the building all they find is her phone. this was how the chase all began. It didn't take very long for Jen and Hunter to find out Mandy was kidnapped; However finding the bootlegged shoes stacked up in the middle of the room was baffaling. Before they could take action, they were persued by a mysterous man and chased out of the building. From there on Jen and Hunter agreed to hunt for mandy and find out the mystery behind the shoes.

The shoes: - When Hunter and Jen were in Chinatown they stumbled across boxes of neatly stacked shoes. Not knowing what they were there for they opend one up and gazed upon the coolest pair of shoes they have ever seen in thier entire lives. They were totally original, far out and were called Air Jordans (derived from the name Michal Jordan who is a famous basketball player). None of these shoes were on the market anywhere. So finding them was a big shock to them both. Jen and hunter concluded that the only way these shoes could be here is if they were being illigally traded (bootlegged). How the shoes were connected to Mandy's kidnapping no one knew, but they were determined to find out.

The designer sunglasses and T-shirt: - I chose these pictures to represent what kind of trends Hunter looks for in his job. He is alwayse on the look out for new, querky, and original idesa to turn into hot new trends. Small details like these are what drew Hunter to Jen in the first place. While Hunter was out on a search he noticed Jen sporting a original shoelace design. Hunter appriciated her style and asked if he could take a picture of them so he could show his boss. This struck up a conversation between Jen and Hunter that eventually ended with him inviting her to his company meeting. It was hunter's expert eye for detail and Jen's originality that brought them togther in the first place and kept them togther to the end.Using their creative minds Hunter and Jen teamed togther to solve the mystery set before them.

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